Crossing the Nevada Desert: "A Chinese Wolf" on the Road to Las Vegas

Driving solo through freezing desert dust storms. Singing old ballads and reflecting on the grit required for Asian entrepreneurs in Western markets.

Rocky Wong traveling across American interstate corridors and highway landmarks
📝Field Reflection • Founder's Record
“Crossing the Nevada desert towards Las Vegas on a freezing Sunday. Singing into the howling sand: I am a wolf running across the open frontier. The cold wind blows with sand, but forward momentum never stops.”

On a freezing Sunday in January 2024, driving solo through the barren Nevada expanse under whistling desert winds, the solitude of the open highway gave way to intense clarity.

Blasting the speakers and singing out into the desert sand, I felt the sheer vitality of entrepreneurship. Thousands of miles away from our production lines, out here on the frontier of global trade, you realize that fear is a choice.

A true entrepreneur embraces the cold wind. He moves forward because the mission ahead is greater than the comfort behind.